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From Seychelles to San Francisco, consumers are watching a lot more connected TV (CTV) . We witnessed a startling increase in on-demand, curated content, particularly during the pandemic when people had nowhere to go and no access to entertainment. Between 2019 and 2020, CTV use increased by 81% year over year. CTV accounts for 50 percent of all worldwide video impressions. Nearly all US homes have a CTV, and most customers between the ages of 18 and 54 watch streamed content. Connected tv ads Connected TV ad campaigns are the new battle ground for brands and advertiser. CTV is a natural fit for advertising in 2023 and beyond. It captures the mindshare of households like the good old days of unskippable TV ads. Connected TV ads offer immersive viewing and social experiences to screen-exhausted audiences. They address the large proportion of viewers who favour free, ad-supported content. The stage is set. But if there were no difficulties, what fun would that be? Here we w

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